![]() ![]() Google can’t create Sitelinks if it can’t understand the meaning of the sub-pages, either by analysis or by observing visitor behavior. A clear navigation hierarchy is good for visitors and helps search engines understand the topic of each page. Google’s Webmaster Guidelines say, in the first item under design and content guidelines, “Make a site with a clear hierarchy and text links.” That’s good advice for several reasons. Signals Used By Google’s Sitelinks Algorithm?Īgain, we do not know for sure, but we can deduce some of the signals by looking at Google’s Webmaster Guidelines and by studying the Google Search Engine Results Pages (SERPs).
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